Portfolio

Busch Gardens, Williamsburg and Water Country, USA

Coupon Promotion

This print media promotion, consisting of a point-of-sale coupon box with redeemable coupons was designed with the goal to stimulate park attendance throughout the park operating season.  Over 12 million coupons were produced and mailed to Busch Gardens promotional partners such as McDonalds, Subway, Papa Johns, Wendy's and Farm Fresh to coincide with dated promotions and radio advertisements.

Taylored Printing produced the point-of-sale coupon box concept and coupon design and layout.  Taylored performed all production functions including printing, die cutting, fulfillment and mailing services.  Coupon redemptions continue to achieve management's goals.

Printing Specifications

DESCRIPTION: Coupon point-of-sale box and Coupons

PAPER: Box – 24 PT coated board; Coupon – 60# uncoated white offset

INK: Box – 4 color process and flood gloss aqueous coating; Coupon– 4 color process