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EasyPay ^SM Sign-up Campaign

The goal of this print advertising campaign was to increase customer enrollment in the company's EasyPay ^SM payment plan. Taylored Printing designed a print brochure which had marketing appeal, while functioning as an informational piece plus a reply form and business reply envelope all in one. There were two versions, one which served as a statement insert and a second which was distributed by customer service representatives or mailed in response to inquiries regarding the plan. The sign-up results exceeded management's expectations.

PRINTING SPECIFICATIONS

DESCRIPTION: Brochure with reply from and Business Reply Envelope

PAPER: 80# Satin coated text

INK: 4 color process and spot gloss aqueous coating

BINDING: score, fold, perforate and apply permanent and remoistenable glue to create a business reply envelope