Portfolio

NANCY THOMAS GALLERY

Postcard Promotion Series
Variable Data Printing

This client requested to do a series of postcard promotions to increase sales and attendance at various artist shows throughout the year. Taylored Printing produced the postcards with digital printing technology. Using a client supplied mailing list, mailing functions for automated mail processing such as bar coding, sorting, CASS certification and preparation of the required USPS documents were completed with mail processing software. This file was then exported to our digital print workflow and design merge variable data software was used to address all postcards during the printing process. This is an excellent application of how variable data digital printing can reduce lead time and cost for print promotions.

PRINTING SPECIFICATIONS

DESCRIPTION: Postcard, automated mail

PAPER: 100# Sterling Ultra gloss coated cover

INK: 4 color digital